Pectus Finance
Product Design
The Challange
After validating the idea by the client using bubble.io, they hired me to revamp the whole product and make it user-friendly.
Process & Deliverables
Branding Guide – Build a branding guide and make it accessibility friendly.
Competitive Analysis – Ran detailed competitive analysis during the discovery phase to find unique opportunities and avoid the pitfalls of legacy Pivot Tables.
Stakeholders’ Interview – Interviewed external consultants who helped build this unique product.
Information Architecture and User Flows – Handling multiple departments and ability to create cross-functional forecasting reports. Therefore, creating a user flow that is easy to navigate was a complex task.
Wireframes – Mid-fidelity wireframes are ideal for validating ideas and running with users.
User Testing – Performed through user testing and incorporated users’ feedback in the designs.
Design – Some high-fidelity screens are part of the case study.
